Creatives
I've had some fun projects during my time in College and have created some interesting works. There are some times when I've been inspired to make other edits too. So, I've compiled some of my works to check out.
Mock Advertisements
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Tone: Playful, creative, convenient
Media placement (two social media platforms): Instagram & Facebook (allow for longer videos & reach larger age gap of audiences)
Mandatories: location, website URL/contact info
"Just in case you need a Billboard" - IU Surplus Store
Objective: Encourage students and community members to turn to the IU surplus store for other projects beyond move-in day.
Target audience: College students and community members aged 20-50 with niche hobbies or careers that could benefit from surplus store
Current perceptions: May not be aware of store, but if they are, they know it has furniture, clothes, and tech, similar to Goodwill
Strategy: Lifestyle
Single most compelling message: IU Surplus Store offers consumers products that allow them to live a resourceful, creative, and innovative lifestyle.
Insight: The products at the IU Surplus Store benefit more than just IU students on move in day.
Support:
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The store sells tech products that could benefit other businesses or groups of people
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The store sells IU gear that community members could buy in bulk for cheap
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The store sells furniture that could fill a variety of needs for people’s homes besides college dorms and apartments.
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"Release Your Inner Kong" - Hoosier Heights
Idea statement: Our ad campaign concept for Hoosier Heights climbing gym facilities was given the tagline 'Push Your Limits.' We want to brand Hoosier Heights as the ultimate destination for individuals seeking adventure, enjoyment and personal transformation. Our concept encourages climbers to break through their comfort zones and push their limits both mentally and physically. But more importantly, we want to show how fun rock climbing can really be. Through our campaign, we want to show customers the many positive impacts that Hoosier Heights can have on them.
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Support:
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The media school offers concentrations in film, public relations, creative advertising, fashion media, broadcasting, game design, sports media and more
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The media school mainly offers BA, bachelor of arts, programs
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You can study the management of different aspects of media such as advertising or law and public policy which leans towards the business side of things.
Tone: The tone of our advertisement is meant to be inspiring, creative, and positive.
Mandatories: The mandatories within our advertisement will include a link to major options, IU logo, QR code to landing page.
"Limitless Creativity" - The IU Media School
Objective: The objective of our advertisement is to convince Indiana University students to consider a major in The Media School. We want them to feel drawn to the unique learning options and experiences that highlight creativity within the Media School offers.
Target: Our target audience is Indiana University students who are most likely freshman or sophomores, ages 18-20. They will have a positive attitude towards creativity and out of the box thinking.
Current Perceptions: Our target audience knows that the majors within the media school are oftentimes creatively focused. There are very strong resources here, with access to newer buildings and technology. A lot of students think of it as a backup option for the Kelley School of Business.
Strategy: Unique Selling Proposition
Single Most Compelling Message: In the Media School you can explore the intersection between art and business with a wide variety of specializations and concentrations. We will focus on attracting students who have either already declared a major or are still in exploratory who are more creatively focused.
Other Projects
Mock Ad Campaign (Middle Way House)
The Middle Way House is a local nonprofit based in Monroe County, Indiana. Their main offices are located at 401 S. Washington Bloomington, IN 47401, but they also have outreach offices in Greene, Martin, and Owen County. The purpose of the nonprofit is to support survivors of domestic violence, sexual assault and human trafficking. The Middle Way House’s goal is to end violence in the community. They have several target audiences as a nonprofit service. They target people who want to help out the cause by volunteering their time to provide support to survivors by being there for them and participating in different activities. Gina Erickson (a Crisis Intervention Services Volunteer) says that “the opportunity to offer just a little bit of kindness to someone navigating a difficult time is both meaningful and sustaining.” The Middle Way House also takes donations as all nonprofits rely on donations from kind people to help fund it. The other audience they are targeting are those in need of the service, the survivors. They offer a variety of services such as support services, emergency shelter, 24/7 Help, transitional & permanent housing, personal advocacy, support groups, education & prevention programs, etc. However, they do face a challenge. There are people who aren’t aware of the Middle Way House or the services they provide. They may be seeking help but don’t know where to look. In some situations, they may not even know that the Middle Way House is more than just temporary support, they also offer programs, legal advocacy, and permanent solutions for housing too. It is important to educate not only those who are affected by domestic or sexual violence, but also make others aware of it so they can be there for support.
Creative Brief:
Objective: To make people like donors or volunteers aware of the cause they could be supporting, while also still selling it to help people escape a bad situation if they’re in one.
Target Audience: Potential Donors and people who enjoy volunteering and want to make a difference in the community. Most likely women ages 20-50, but also males too.
Audience Persona:
Age/Gender/Name: 36, Woman, Katelyn
Location: Bloomington, Indiana
Education: Bachelor’s Degree
Job Title: Middle School Teacher
Family Status: Married with two children (a daughter & a son)
Values: Protecting/providing for her family, compassionate towards others, courageous, and participates in volunteer work.
Current Perceptions: Known by locals but still many who don't know much about it and consider it as a temporary option. Sexual violence is also often seen by society as something can only happen to women when it also affects men too. Some victims believe they cannot escape their situation, so they don’t seek help and rather just deal with it since they only believe help is temporary. For those who do know about it, they know some of the services like the emergency crisis line or the emergency shelter and temporary services.
Strategy: Positioning
Single most compelling message: The Middle Way House offers temporary but also permanent opportunities of support to help victims escape their current situation and deal with the aftermath.
Support:
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“During a one-year period in the U.S., 16% of youth ages 14 to 17 had been sexually victimized”
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“Over the course of their lifetime, 28% of U.S. youth ages 14 to 17 had been sexually victimized”
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The Cycle of Abuse will continue until there is an effective intervention or the victim finds a way to leave that does not expose her or him to stalking, harassment, and/or retaliatory violence.
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Researchers have estimated that between 3.3 million and 10 million children are exposed to adult domestic violence each year.
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Every day, about 37 people in the United States die in drunk-driving crashes — that's one person every 39 minutes. In 2022, 13,524 people died in alcohol-impaired driving traffic deaths.
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About 31% of all traffic crash fatalities in the United States involve drunk drivers (with BACs of .08 g/dL or higher)
Insight: The audience wants to make a difference and help those who are struggling in the community.
Tone: Emotional, Supportive, Serious
Media placement:
Social Media: Instagram and Facebook
Display Ads: Outdoor and Magazine
Audio: Radio
Video ad: TV advertisement
Mandatories: Statistics of sexual abuse and domestic violence; where the Middle Way House is located, logo, phone number
